Van Rysel

Van Rysel stands as one of Europe's most intriguing cycling brands, emerging from the storied cycling heartland of northern France with ambitious goals and impressive backing. Founded in 2019 by Decathlon and headquartered in Lille, France, Van Rysel derives its name from the Flemish phrase meaning "from Lille," paying homage to the region's deep-rooted cycling heritage and proximity to legendary cobbled classics territory.

The brand has rapidly established itself across multiple cycling disciplines, offering a comprehensive range of road, gravel, and triathlon bikes alongside high-performance cycling apparel and accessories. Van Rysel focuses on creating high-performance bikes and cycling equipment, with products designed and rigorously tested with emphasis on innovation and quality to deliver speed and efficiency for competitive cyclists.

Van Rysel's credibility in professional cycling has grown substantially through strategic partnerships. The brand has served as the main partner of the Decathlon AG2R La Mondiale World Tour team, providing complete equipment packages including bikes, helmets, eyewear, and uniquely in professional cycling, all team apparel. Now Decathlon even ove this professiona team. This represents a significant commitment rarely seen in professional cycling, where brands typically specialize in specific product categories.

Drawing on Decathlon's extensive cycling history, which includes previous collaborations with professional teams like Cofidis and AG2R Prévoyance from 2000 to 2008, Van Rysel benefits from decades of development expertise in bikes, textiles, and protective equipment. The brand's positioning emphasizes accessible high performance, leveraging Decathlon's retail network and manufacturing capabilities to deliver professional-grade cycling equipment at competitive price points for both amateur enthusiasts and professional athletes.