Sidi

SIDI stands as one of cycling's most venerable footwear manufacturers, cementing its reputation through six decades of Italian craftsmanship and relentless innovation. Founded in 1960 by Dino Signori in Maser, Italy, the company takes its name from the founder's initials and has evolved from a humble artisan workshop into a global powerhouse synonymous with performance and precision.

The Italian manufacturer specializes in technical footwear across road cycling, mountain biking, and cyclocross disciplines, with their signature carbon-soled models representing the pinnacle of competitive cycling technology. SIDI's commitment to excellence extends far beyond product development - the brand has supplied footwear to cycling's greatest champions, including Tour de France winners Chris Froome and Egan Bernal, establishing an unparalleled pedigree in professional racing.

What distinguishes SIDI in the competitive cycling footwear market is their meticulous attention to biomechanical efficiency and rider comfort. Each shoe undergoes rigorous testing with sponsored athletes, resulting in innovations that trickle down to recreational cyclists worldwide. From the legendary Wire series to the cutting-edge Shot models, SIDI consistently delivers products that meet the exacting demands of both WorldTour professionals and weekend warriors seeking authentic Italian engineering and performance reliability.