Selle Italia

Founded in 1897 in Asolo, Italy, Selle Italia stands as one of the cycling industry's most prestigious saddle manufacturers, embodying over a century of Italian craftsmanship and innovation. This Veneto-based company has established itself as the go-to choice for professional cyclists and enthusiasts worldwide, consistently delivering products that seamlessly blend traditional artisanal techniques with cutting-edge technology.

Selle Italia's primary focus remains on high-performance bicycle saddles, though the company has strategically expanded into complementary cycling accessories, including handlebar tape, grips, and apperel. The brand's reputation rests firmly on its ability to create saddles that address the diverse needs of road cyclists, mountain bikers, and casual riders alike, with each product reflecting meticulous attention to anatomical comfort and performance optimization.

The company's credibility in professional cycling is undeniable, with Selle Italia saddles supporting countless victories in prestigious races, including the Tour de France, Giro d'Italia, and World Championships. This elite-level endorsement translates into consumer confidence, positioning Selle Italia as a trusted name among cycling enthusiasts who demand reliability, comfort, and performance. The brand's commitment to continuous research and development ensures that Selle Italia remains at the forefront of saddle technology, consistently introducing innovations that enhance the cycling experience for riders across all disciplines.