Pedal Mafia

Pedal Mafia was established in 2014 in Perth, Western Australia, by founder Jay Barron and has rapidly emerged as one of cycling's most distinctive apparel brands. Born from a vision to create community-driven cycling culture, the brand has transcended its humble garage beginnings to become a global force in premium cycling kit.

Pedal Mafia specializes in high-performance cycling jerseys, bib shorts, technical base layers, and accessories crafted from the finest European fabrics. The brand's "Technical Collaboration" approach combines cutting-edge performance technology with eye-catching designs that blur the lines between athletic functionality and street-ready style. Their "engineered to endure" philosophy reflects a commitment to durability that has attracted partnerships with Formula One teams, including collaborations with Aston Martin F1 and Williams Racing.

What sets Pedal Mafia apart in the increasingly crowded cycling apparel market is its community-first approach, famously welcoming customers into "La Famiglia" – a cycling family that extends far beyond traditional retail relationships. As founder Jay Barron explains, "Pedal Mafia was built up on the relationships and stories we create on the road", a philosophy that resonates throughout their product development and brand partnerships.

The Perth-based company has successfully bridged the gap between professional-grade performance wear and accessible cycling fashion, earning recognition among amateur enthusiasts and elite athletes alike while maintaining its distinctive Australian identity on the global cycling stage.