MAAP

MAAP emerged from Melbourne in 2014 as the ambitious vision of co-founders Oliver Cousins and Jarrad Smith, transforming from a local startup into Australia's largest cycling apparel company. The brand has carved out a distinctive position in the competitive cycling industry through its masterful balance of performance engineering and contemporary design aesthetics.

MAAP's obsession with gear that elevates the ride drives their collaboration with hand-selected athletes, teams, and events worldwide to design and test technically advanced apparel for ambitious cyclists. The company's product range encompasses premium jerseys, bib shorts, accessories, and technical outerwear, all engineered using fabrics from top Swiss and Italian manufacturers renowned for their excellence and environmental responsibility.

What sets MAAP apart in cycling's crowded marketplace is its commitment to bridging the gap between professional performance and street-smart style. The brand recently achieved a significant milestone by entering the WorldTour as kit partners for Jayco-Alula and Liv-Alula-Jayco professional teams in 2025, cementing their reputation among cycling's elite.

With major markets spanning the United States, United Kingdom, Germany, and Southeast Asia, MAAP continues to propel cycling forward through innovative design and unwavering quality standards that resonate with riders from weekend warriors to WorldTour professionals.