IRIS

IRIS stands as one of cycling's most distinctive performance apparel brands, founded in 2017 by former Dutch National Road Champion Iris Slappendel. Based in the Netherlands, this innovative cycling brand operates under the philosophy "I Ride In Style," which perfectly encapsulates IRIS's commitment to combining uncompromising performance with fearlessly bold design aesthetics.

The brand's official website, iris.cc, showcases a comprehensive range of cycling apparel that includes jerseys, bib shorts, vests, and accessories, all characterized by vibrant colorways and expressive patterns that challenge traditional cycling fashion norms. IRIS has carved out a unique position in the cycling industry by refusing to compromise between functionality and individual expression, creating apparel that performs at the highest level while making a visual statement.

What sets IRIS apart in the competitive cycling apparel market is Slappendel's hands-on approach to product development. Drawing from her 12-year professional racing career and extensive consulting experience with major cycling brands, she maintains complete control over the design process, material selection, and manufacturing. This autonomy allows IRIS to develop products from the ground up rather than relying on standardized templates, resulting in superior fit and performance tailored specifically for cyclists' needs.

The brand has gained recognition for its commitment to sustainability, working with suppliers who prioritize environmentally responsible practices and creating timeless pieces designed for longevity. IRIS collections are strategically designed to be mix-and-match compatible across seasons, ensuring maximum versatility and reduced waste. This approach has resonated strongly with cycling enthusiasts who value both performance and environmental consciousness, establishing IRIS as a respected name among discerning cyclists worldwide.