Giro

Giro Sport Design stands as one of cycling's most respected and innovative manufacturers, having shaped the industry's approach to safety and performance since its founding in 1985. Established by Jim Gentes in California, the American brand initially made its mark through groundbreaking helmet design before expanding into a comprehensive range of cycling gear.

Operating from Santa Cruz, California, Giro has built an enviable reputation across multiple product categories, including helmets, cycling shoes, apparel, and goggles. The brand's road cycling helmets are trusted by professional teams, with Giro collaborating with WorldTour squads such as Visma Lease a Bike and Canyon/Sram Women's Team to develop cutting-edge technology. Giro's commitment to safety excellence is evident in products like the Aries Spherical, which scored full marks in Virginia Tech Lab's rigorous safety testing.

What sets Giro apart in the competitive cycling market is its fusion of advanced engineering with rider-focused design. The company remains committed to serving cyclists through personal expression and advanced performance, consistently pushing boundaries in aerodynamics, ventilation, and protection. From recreational cyclists to elite professionals, Giro's products deliver the performance and reliability that have made it a cornerstone brand in modern cycling culture, representing nearly four decades of American innovation in pursuit of the perfect ride.