De Marchi

De Marchi stands as cycling's most storied apparel manufacturer, with an unmatched legacy spanning nearly eight decades. Founded in 1946 by Emilio De Marchi in the Italian town of Conegliano, this family-owned company has remained at the forefront of cycling clothing innovation for 77 years. Today, De Marchi holds the distinction of being the oldest cycling clothing brand in the world, operating from its San Vendemiano production facility in Italy's Veneto region.

The De Marchi name carries exceptional weight within professional cycling circles, built on a foundation of pioneering innovations that transformed the sport. The brand initially gained recognition for its superior Merino wool cycling jerseys and shorts, later introducing revolutionary developments, including replacing jersey buttons with zippers, creating the soft-gel heat-molded chamois, and developing the first seamless cycling shorts. Their patented "Soft-Gel" chamois technology became a standard in high-quality cycling wear, establishing De Marchi as an innovation leader.

The company's dual-line approach distinguishes it in the cycling marketplace: its Performance line delivers cutting-edge technical apparel for modern cyclists. At the same time, their Heritage collection offers authentic replicas of historical racing jerseys in original wool fabrics. This unique positioning appeals to both competitive athletes seeking advanced performance gear and cycling purists who appreciate traditional craftsmanship. De Marchi's commitment to Italian manufacturing excellence and its deep connection to cycling history make it a revered choice among discerning cyclists worldwide.