Assos

Assos of Switzerland, officially known as Assos of Switzerland GmbH, is a pioneering cycling apparel brand founded in 1976 and headquartered in Ticino, Switzerland. Widely regarded as one of the most innovative names in performance cycling wear, Assos has built its reputation on technical excellence, premium materials, and uncompromising attention to detail. They produce a complete range of jerseys, bib shorts, skinsuits, jackets, and base layers designed for riders who demand the highest standards.

The brand revolutionized cycling apparel in the late 1970s by introducing the first Lycra® cycling shorts, setting a benchmark that reshaped the industry. Since then, Assos has consistently been at the forefront of fabric innovation, fit precision, and rider-focused engineering. Professional teams and elite athletes across disciplines rely on Assos for its aerodynamic efficiency, comfort, and durability during the most demanding conditions.

Unlike many competitors, Assos positions itself firmly in the premium segment, focusing on technical mastery over mass-market trends. Its products are known for meticulous construction and a design philosophy that prioritizes performance on the bike above all else.

For cyclists seeking world-class apparel that blends Swiss precision with racing heritage, Assos remains an undisputed leader in the sport.