POC

POC represents a revolutionary approach to cycling apparel and protective equipment, combining Scandinavian design philosophy with cutting-edge safety technology. Born and based in Stockholm, Sweden, this pioneering brand has established itself as the global authority on rider protection since its founding in 2005.

The comprehensive POC product lineup encompasses premium cycling helmets, protective gear, eyewear, and performance apparel designed for road cycling, mountain biking, and gravity sports disciplines. What distinguishes POC in the competitive cycling industry is their unwavering commitment to data-driven safety research and rigorous testing protocols that prioritize accident prevention and injury reduction.

POC's reputation within the cycling community rests on their minimalist Swedish aesthetic combined with uncompromising functionality. POC has consistently pushed boundaries through innovative materials and scientific research methodologies that enhance rider safety without sacrificing performance.

Professional athletes and recreational cyclists worldwide recognize POC as the premium choice for protective cycling equipment. Their distinctive design language and evidence-based approach to product development have redefined industry standards, making POC synonymous with Swedish engineering excellence and cyclist protection. Through continuous innovation and safety-first philosophy, POC continues setting new benchmarks in cycling performance and protection equipment.