LOOK

LOOK Cycle, founded in 1951 in Nevers, France, stands as one of cycling's most revolutionary manufacturers, fundamentally transforming how cyclists connect with their bicycles. The company introduced the world's first clipless pedal in 1984, adapting their expertise from ski binding technology to create cycling's most significant advancement in rider-to-bike interface. The company also manufactures bicycle frames as well as complete bikes, ranging from road bikes to track bikes.

The French manufacturer's reputation centers on its flagship Keo pedal system, which has become synonymous with professional cycling excellence. LOOK pedals gained international recognition when Bernard Hinault won his fifth Tour de France in 1985 using LOOK's revolutionary clipless system. Today, the Keo range spans from the entry-level Classic models to the premium Keo Blade series, which combines lightweight construction with powerful performance for ambitious cyclists.

LOOK's product portfolio extends beyond traditional clipless pedals to include power meter-integrated models and platform pedals, maintaining its position as an industry leader through continuous innovation. Every LOOK pedal is manufactured in their Nevers factory using 100% French components, ensuring the quality and precision that have made LOOK pedals the choice of professional teams and cycling enthusiasts worldwide.

The brand's influence on competitive cycling cannot be overstated, with LOOK pedals contributing to countless victories across professional racing disciplines, cementing their status as an essential component in high-performance cycling equipment.