Pirelli

Pirelli, the legendary Italian manufacturer founded in Milan in 1872, has successfully translated its motorsport DNA into the competitive cycling tyre market. While the company built its reputation dominating Formula 1 circuits and motorcycle racing tracks worldwide, Pirelli's venture into bicycle tyres represents a natural evolution of its performance-focused philosophy.

The brand's cycling portfolio centers on high-performance road tyres, with the P Zero series leading their premium offerings. Pirelli has strategically positioned itself in the performance and racing segments, leveraging advanced rubber compounds and tread patterns developed through decades of motorsport engineering. Their tyres feature SmartNET Silica technology and specialized compounds designed to deliver superior grip, rolling resistance, and puncture protection.

Pirelli has rapidly gained credibility among professional cycling teams and serious enthusiasts who demand race-proven performance. The company's approach emphasizes the transfer of motorsport technologies to cycling, creating tyres that excel in demanding conditions. Their Italian heritage and racing pedigree resonate strongly with cyclists who appreciate precision engineering and performance reliability.

From weekend warriors to WorldTour professionals, Pirelli continues expanding its cycling presence, proving that its expertise in making rubber meet the road translates seamlessly from four wheels to two.