Universal Colours

Universal Colours has emerged as one of cycling's most compelling new voices since launching in 2020, establishing itself as a London-based apparel manufacturer that challenges conventional industry practices through progressive design and sustainable manufacturing. The British brand, accessible through universalcolours.com, has carved out a distinctive position in the premium cycling market by prioritizing both performance and environmental responsibility.

The company's product portfolio spans the full spectrum of cycling essentials, from technical jerseys and bib shorts to seasonal outerwear and accessories. Universal Colours has gained particular recognition for their innovative approach to fabric selection and manufacturing processes, working exclusively with internationally audited factories that meet stringent social and environmental standards. Their recent SS25 collection, produced in Lithuania by a bluesign-accredited facility, exemplifies this commitment to responsible production.

What sets Universal Colours apart in the crowded cycling apparel landscape is their philosophy of creating clothing that serves as an extension of riders' values. The brand draws inspiration from diverse sources including streetwear and high fashion, resulting in designs that transcend traditional cycling aesthetics. This approach has resonated strongly with a new generation of cyclists who demand both technical excellence and ethical manufacturing.

Since their debut, Universal Colours has built a reputation for uncompromising quality and originality, positioning themselves as pioneers in the movement toward more sustainable cycling apparel without sacrificing the performance standards that serious cyclists demand.