Black Sheep

Black Sheep Cycling has emerged as one of Australia's most distinctive premium cycling apparel manufacturers since its founding in 2014. Co-founded by former professional athlete John Polson in Brisbane, Black Sheep has carved out a reputation for creating innovative cycling apparel that showcases individuality while honoring the sport. The brand operates from its design headquarters in Australia, with production facilities spanning Europe and East Asia, delivering premium cycling kits to riders across the globe.

Black Sheep specializes in high-performance cycling jerseys, bib shorts, jackets, and accessories for both men and women. The brand positions itself as "Performance Apparel & Premium Cycling Kits for the obsessed professional, as well as those of us that just love sport", reflecting its commitment to serving cyclists across all levels. What sets Black Sheep apart in the competitive cycling apparel market is its focus on storytelling and individualistic design philosophy, encouraging riders to "wear your own story."

Beyond manufacturing cycling clothing, Black Sheep has established itself as a socially conscious brand within the cycling industry. The company actively addresses important topics like men's mental illness and women's participation in cycling, demonstrating a commitment that extends far beyond traditional product development. With extensive expertise in textiles, manufacturing, and pattern making, Black Sheep has built an uncompromising reputation for quality, unique design, and an unrelenting desire to celebrate cycling, positioning the brand as a progressive voice in contemporary cycling culture.