Mavic

Mavic, officially known as Manufacture d'Articles Vélocipédiques Idoux et Chanel, stands as one of cycling's most enduring brands, founded in Lyon, France in 1889. With over 135 years of continuous innovation, this French manufacturer has evolved from a small bicycle parts company into a globally recognized leader in high-performance cycling components.

Mavic designs and manufactures high-end components for bicycles, with their primary focus on wheels, rims, and cycling apparel for road cycling, mountain biking, and triathlon. The brand's reputation in the cycling industry is built on groundbreaking innovations that have shaped modern cycling. Mavic produced the first aluminum rim in 1934 and the first disc wheel, establishing themselves as pioneers in wheel technology.

The company's credibility extends far beyond manufacturing excellence. Since 1973, Mavic has provided neutral support for all racing teams during major cycle races, becoming synonymous with professional cycling's most prestigious events. Their wheels have been proven at the Tour de France and Ironman World Championship, demonstrating race-winning performance at cycling's highest levels.

Mavic is best known for its high-performance road and mountain bike wheels, but its history is also intertwined with cycling's evolution, with innovative components and designs that have shaped the sport. Today, Mavic continues to serve cyclists worldwide through mavic.com, offering technical excellence that bridges professional racing heritage with everyday cycling performance.