Ornot

In an industry dominated by flashy logos and premium pricing, Ornot has carved out a distinctive position as the antithesis of traditional cycling apparel marketing. Founded in 2013 with the philosophy that cyclists shouldn't pay premium prices only to become "rolling billboards," this San Francisco-based brand has built a loyal following among riders who value substance over spectacle.

Ornot specializes in minimally-branded cycling jerseys, bib shorts, and Mission Pants constructed from recycled technical fabrics, with many pieces manufactured in the USA. The brand's core product categories span the essential cycling wardrobe: performance jerseys, premium bib shorts, and versatile off-bike clothing that seamlessly transitions from saddle to street. Their commitment to domestic production in California reflects a deliberate choice to support American manufacturing while maintaining quality control.

What truly distinguishes Ornot in the cycling industry is its environmental leadership. The company has maintained Climate Neutral certification since 2019, while its 1% for the Planet membership demonstrates an ongoing commitment to environmental stewardship. This sustainability focus, combined with technical performance and understated aesthetics, has earned Ornot recognition among discerning cyclists who prioritize both function and values.

Since founder Matt Quann established the brand in 2013, Ornot has built a reputation in San Francisco's cycling community for producing some of the highest quality biking apparel on the market. Their tagline, "You could be a rolling billboard, Ornot," perfectly encapsulates the brand's contrarian approach to an industry often obsessed with visibility over quality.