Fi’zi:k

In the competitive landscape of cycling equipment, few brands command the same level of respect among professional riders and cycling enthusiasts as Fizik. Founded in 1996, this Italian manufacturer based in Pozzoleone has carved out a distinguished reputation for creating sophisticated, ergonomic cycling components that seamlessly blend performance, design, and comfort.

Operating under the phonetic spelling Fi'zi:k, Fizik's mission centers on producing the most inspiring and beautiful gear for the world's most discerning cyclists. As part of the Selle Royal Group S.p.A., the brand operates from its Italian headquarters in Pozzoleone, where decades of expertise in cycling biomechanics and design innovation come together.

While Fizik initially built its reputation on premium bicycle saddles, the brand has evolved into a comprehensive cycling component manufacturer. Today's Fizik product portfolio spans high-performance cycling shoes, handlebar tape, pedals, and accessories for road cycling, mountain biking, gravel riding, and triathlon disciplines. Through intensive anatomical studies and motion analysis, Fizik has developed groundbreaking products that elevate the cycling experience.

The brand's credibility in professional cycling is unquestionable, with Fizik supplying complete component packages including saddles, shoes, and bar tape to WorldTour teams such as Movistar, while their saddles are trusted by elite squads including Jumbo-Visma, INEOS, and AG2R. This professional pedigree, combined with continuous innovation in materials and design, has established Fizik as a benchmark for cycling performance equipment worldwide.